Update: 16.08.2022
Last week: 31 week 2022 (01.07.2022 - 07.07.2022)
Last full month: July 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 901 | 23.5% | 52.7% | 3.6 | 894 367 | 26.1% | 81.8% | 2.4 | 15.1% |
| MoM | 6 472 | -21.1% | 49.5% | -5 | 3 040 336 | -23.1% | 79.9% | -3.1 | -13.0% |
| YTD | 71 151 | -6.5% | 54.7% | -4.6 | 33 610 851 | 19.8% | 82.4% | 0.8 | 1.4% |
| MAT | 112 688 | -15.5% | 52.8% | -7 | 51 174 850 | 10.5% | 80.9% | -0.5 | -4.4% |
| KAPSIKAM | |||||||||
| WoW | 14 035 | -3.0% | 2.1% | -0.2 | 5 588 078 | -3.4% | 2.2% | -0.2 | 6.8% |
| MoM | 62 408 | -14.7% | 2.2% | -0.2 | 25 115 374 | -17.0% | 2.3% | -0.3 | -6.8% |
| YTD | 617 496 | 0.5% | 2.6% | 0.1 | 259 241 588 | 1.5% | 2.8% | -0.2 | -2.1% |
| MAT | 1 068 251 | -7.3% | 2.7% | 0 | 442 795 128 | -4.9% | 2.9% | -0.3 | -5.8% |
| MILDRONATE | |||||||||
| WoW | 58 908 | 6.9% | 21.3% | 0.4 | 38 599 101 | 7.9% | 23.2% | 0.9 | 4.7% |
| MoM | 248 954 | -20.1% | 20.7% | -1.5 | 161 511 460 | -21.4% | 22.1% | -1.4 | -14.2% |
| YTD | 2 968 577 | 8.4% | 16.5% | 0.3 | 1 745 401 503 | 53.7% | 18.3% | 3.3 | 6.6% |
| MAT | 5 024 588 | 7.4% | 16.6% | 0.9 | 2 543 261 474 | 33.4% | 16.7% | 2.4 | 1.3% |
| SULFARGIN | |||||||||
| WoW | 2 494 | 5.5% | 0.7% | 0 | 1 368 837 | 7.0% | 1.2% | 0 | 3.0% |
| MoM | 15 741 | 40.0% | 1.1% | 0.4 | 7 958 354 | 37.6% | 1.6% | 0.5 | -5.5% |
| YTD | 96 816 | 1.4% | 0.9% | 0.1 | 48 832 013 | 7.0% | 1.2% | 0.1 | -8.7% |
| MAT | 165 455 | -5.9% | 0.9% | 0 | 82 975 027 | 2.1% | 1.2% | 0.1 | -9.7% |
| VIPROSAL | |||||||||
| WoW | 13 000 | -22.1% | 1.8% | -0.7 | 5 067 807 | -24.0% | 1.9% | -0.7 | 6.1% |
| MoM | 78 108 | -14.3% | 2.7% | -0.2 | 31 325 351 | -15.3% | 2.8% | -0.2 | -7.2% |
| YTD | 769 956 | 25.6% | 3.1% | 0.7 | 316 429 663 | 37.4% | 3.2% | 0.7 | -1.6% |
| MAT | 1 400 676 | 14.8% | 3.3% | 0.6 | 557 360 245 | 22.0% | 3.5% | 0.5 | -5.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 71 151 | -6.5% | 54.7% | -4.6 | 33 610 851 | 19.8% | 82.4% | 0.8 | 1.4% |
| KAPSIKAM | 617 496 | 0.5% | 2.6% | 0.1 | 259 241 588 | 1.5% | 2.8% | -0.2 | -2.1% |
| MILDRONATE | 2 968 577 | 8.4% | 16.5% | 0.3 | 1 745 401 503 | 53.7% | 18.3% | 3.3 | 6.6% |
| SULFARGIN | 96 816 | 1.4% | 0.9% | 0.1 | 48 832 013 | 7.0% | 1.2% | 0.1 | -8.7% |
| VIPROSAL | 769 956 | 25.6% | 3.1% | 0.7 | 316 429 663 | 37.4% | 3.2% | 0.7 | -1.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 112 688 | -15.5% | 52.8% | -7 | 51 174 850 | 10.5% | 80.9% | -0.5 | -4.4% |
| KAPSIKAM | 1 068 251 | -7.3% | 2.7% | 0 | 442 795 128 | -4.9% | 2.9% | -0.3 | -5.8% |
| MILDRONATE | 5 024 588 | 7.4% | 16.6% | 0.9 | 2 543 261 474 | 33.4% | 16.7% | 2.4 | 1.3% |
| SULFARGIN | 165 455 | -5.9% | 0.9% | 0 | 82 975 027 | 2.1% | 1.2% | 0.1 | -9.7% |
| VIPROSAL | 1 400 676 | 14.8% | 3.3% | 0.6 | 557 360 245 | 22.0% | 3.5% | 0.5 | -5.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 901 | 23.5% | 52.7% | 3.6 | 894 367 | 26.1% | 81.8% | 2.4 | 15.1% |
| KAPSIKAM | 14 035 | -3.0% | 2.1% | -0.2 | 5 588 078 | -3.4% | 2.2% | -0.2 | 6.8% |
| MILDRONATE | 58 908 | 6.9% | 21.3% | 0.4 | 38 599 101 | 7.9% | 23.2% | 0.9 | 4.7% |
| SULFARGIN | 2 494 | 5.5% | 0.7% | 0 | 1 368 837 | 7.0% | 1.2% | 0 | 3.0% |
| VIPROSAL | 13 000 | -22.1% | 1.8% | -0.7 | 5 067 807 | -24.0% | 1.9% | -0.7 | 6.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 6 472 | -21.1% | 49.5% | -5 | 3 040 336 | -23.1% | 79.9% | -3.1 | -13.0% |
| KAPSIKAM | 62 408 | -14.7% | 2.2% | -0.2 | 25 115 374 | -17.0% | 2.3% | -0.3 | -6.8% |
| MILDRONATE | 248 954 | -20.1% | 20.7% | -1.5 | 161 511 460 | -21.4% | 22.1% | -1.4 | -14.2% |
| SULFARGIN | 15 741 | 40.0% | 1.1% | 0.4 | 7 958 354 | 37.6% | 1.6% | 0.5 | -5.5% |
| VIPROSAL | 78 108 | -14.3% | 2.7% | -0.2 | 31 325 351 | -15.3% | 2.8% | -0.2 | -7.2% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs